Who we are | Animal Friends

Here at Animal Friends, we’re wildly different…

…and proud to be the only leading UK pet insurer founded to make a difference to the lives of animals in need. Our policies have purpose, not only for our customers and their pets, but for animals all around the world, because we believe that every animal has the right to a happy and healthy life, not just those we share our homes with. Explore our commitment to saving animals, inspiring change, and conserving vulnerable ecosystems below.

We are part of the Pinnacle Pet Group (PPG) – a pan European fully integrated pet insurance and pet health services provider. On a mission to help pets live happy, healthy lives with their pet parents, PPG are committed to supporting the diverse needs of their customers and colleagues with a clear ambition to become the world leader in pet insurance and healthcare services.

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Our values reflect the heart of who we are here at Animal Friends. We're a community driven and inspired by courage, passion, and kind-heartedness. Our team is united by our shared commitment to create a better world for every animal. We believe in living our values, in the work we do protecting the nation's pets, how we support our customers, and the environment we create for our unique and talented colleagues.

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Innovating pet protection for today and the future

Fundamentals

We focus on activities that add value, continuing to enhance our customer experience. Using technology to provide even more options to meet our customers’ needs, our digital-first journeys enable easy access to policies, benefits, feature changes, claims management, and more. Our easy-to-understand policies provide clarity and imbue trust, and our dedicated UK-based customer service teams are there when it's needed most.

Differentiation

With 25 years' pet insurance experience, founded with a purpose to create a better life for every animal, we differentiate ourselves by evolving, innovating, and personalising our products and services. With the aim of creating a market leading end-to-end service that puts our customers and their pets at the forefront of every decision we make, we are steadfast in our commitment to drive positive change in animal welfare, at home and around the world.

Growth

We continue to grow our business by building emotive connections with even more pet owners across the UK through accessible, affordable pricing and tailored information. We consistently explore new and innovative ways to support our customers, from channel distribution, the range of products we offer, our services provision, partnerships, championing advances in veterinary care, and pet health and wellbeing.

Our ways of working

We firmly believe that our colleagues’ productivity is not based on when or where they work – which is why we’re proud to support our colleagues to work in a way that suits them and allows them to maintain a sustainable work-life balance while excelling in their role and careers.

Remote working

Your home is your permanent place of work; there’s no expectation to come into the office on a regular basis.

Hybrid working

Your official work location is the Amesbury office, with regular working from home as agreed with your manager.

Office-based

The Amesbury office is your permanent place of work.