A dog, cat and horse appear over an illustrated fence, waving a flag saying "Wildly Different"

Proud to be wildly different

More than just pet insurance

  • The only leading UK pet insurer founded to make a difference.
  • Our policies have purpose, for pets and animals around the world. 

Your pets

Pets aren’t just animals, they’re part of the family. That’s why we do things differently, offering affordable, fuss-free, and meaningful insurance with exceptional customer service when you need it most.

With more than 25 years’ experience, our cat, dog, and horse policies don’t just protect against the unexpected, they have purpose, too. We help ensure that your pet lives a healthy and happy life, while we give back to animal welfare and conservation charities around the globe.

 

A graphic with a cat and a dog in front of the company's values: courageous, passionate, kind-hearted

Protecting your pet and the planet

We’re proud to be wildly different. Are you?

Since we were founded in 1998, we have remained steadfast in our commitment to save animals, inspire change and protect the future of vulnerable ecosystems, at home and abroad.

Through the support of our customers and their pets, we’ve helped welfare charities and conservation organisations worldwide, giving hope of a better future to vulnerable animals across land, sea and air.

Learn more about how we are pursuing a best practice approach to climate action and our plans to become more sustainable across the business.

 

 

Awards and ratings for our pet insurance

Our Lifetime (£18k) & Prestige (£6k) pet insurance has been reviewed as a Which? Best Buy.

Defaqto highly recommended pet insurer of the year 2026/2027 Moneyfacts 5 star product rating for Pet Insurance 2026 Which? Best Buy December 2025 Dog Insurance Which? Best Buy December 2025 Cat Insurance Defaqto highly recommended pet insurer of the year 2025/2026 Defaqto Pet Insurer of the Year 2024/25